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What the Heck is a Team Sponsor?

By: Brad

Hi Brad, I heard a term the other day and am not quite sure what its referring to. What the heck is a Team Sponsor and what role do they play on an Agile team?


A Team Sponsor is a term I first heard at a soft skills work shop on team leadership. In that work shop the term Team Sponsor was defined as a person who is the champion for the project and the team that has been assembled to action it.

They are the person who lobbied for the project in the first place. They fully endorse the projects goals, and are committed to seeing them achieved. They are accountable for making sure that the output of the project is delivered on time, within budget, and is at the optimum level of quality all while ensuring that maximum customer value is achieved.

A Team Sponsor is a stake holder in the project; accountable for the projects outcome. A Team Sponsor has the authority to define the scope of work, approve or reject the teams output, and can help provide resources that the team needs to achieve the projects goals.

In short they are committed to and accountable for the success of the project.

A Team Sponsor is a cheerleader for the Project and the Team

The Team Sponsor is responsible for making sure the organization doesn’t forget why they are funding the project. They do this by reminding them how it is inline with the organizations objectives. They also update the organization on the current status of the project to prove that it still is inline and providing maximum customer value.

The role Team Sponsor goes by another name in the Agile world. On an Agile team we call the advocate of the team and the project they are working on the Product Owner.

The Product Owner on an Agile team is accountable for the success of the project and has control over time, budget, quality, and maximizing customer value by way of managing the Product Backlog (i.e. defining and prioritizing User Story’s). They are also ultimately responsible for accepting or rejecting the teams output.

The only thing I’ve not seen or heard about to much when talking about the Product Owner is their responsibility of being a sponsor for the project and its team. This is why I like the term Team Sponsor; not that I want to throw more vocabulary at people, just that it should be made aware that a Product Owner is also a sponsor or cheerleader if you will. Not only does a Product Owner need to ensure that the team is working on the right tasks and that their output meets or exceeds expectations but they also need to defend that team and the project to the organization so that they remain vested in the project and committed to its success.

So that is what the heck a Team Sponsor is; A person that promotes the project and its team to stakeholders to keep them interested and vested in the success of the project. In an Agile environment the role of a Team Sponsor is satisfied by the Product Owner.

Thank you, if you have a different view or have any comments or questions feel free to leave them below and I’ll try to answer them as time permits.

Until next time think imaginatively and design creatively


My interest in computer programming started back in high school and Software Development has remained a hobby of mine ever since. I graduated as a Computer Engineering Technologist and have been working as a Software Developer for many years. I believe that software is crafted; understanding that how it is done is as important as getting it done. I enjoy the aesthetics in crafting elegant solutions to complex problems and revel in the knowledge that my code is maintainable and thus, will have longevity. I hold the designation Certified Technician (C.Tech.) with the Ontario Association of Computer Engineering Technicians and Technologists (OACETT), have been certified as a Professional Scrum Master level 1 (PSM I) and as a Professional Scrum Developer level 1 (PSD I) by as well as designated as an Officially Certified Qt Developer by the Qt Company. For more on my story check out the about page here

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